What consequences derive from New Materialism for analytical conceptualizations of sociality? In light of this question the paper critically traces the turn to ontology that New Materialism has expedited. Following from this, several praxeological concepts that aim at analyzing sociomateriality are introduced. As it is shown, these concepts also provide an epistemological perspective to ‚ontographically" investigate ontological controversies that are argued out on the object level. They allow for replacing New Materialism's ontological speculations with an empirical and analytical approach to participant's ontological reasoning.