The perspectives on the social psychology of communication gathered in this book provide a distinctive vocabulary for conceptualising how and why communication takes place, ways in which it may succeed or fail, and how instances of communicative exchange relate to potential for change. The following chapters offer a series of interlinked concepts or tools for thinking about communication; and while they each propose a specific point of scrutiny onto varied aspects of the vast phenomenon of communication, they are all informed by three fundamental emphases in their approach.