The 1960s witnessed many remarkable changes in the character and substance of research in economic and urban geography. These changes were associated mainly with the introduction of quantitative techniques and, later in the decade, some particular research methodologies borrowed from the behavioral sciences, especially psychology. One chronicler of these developments proclaimed triumphantly that "the substitution of quantitative approaches to problems formerly treated in descriptive verbal ways' represented "one of the greatest periods of intellectual ferment in the whole history of geography"¹. It now seems most unlikely that this judgement will stand the test of time. It is already clear that the so-called quantitative revolution changed mainly the research techniques employed by economic and urban geographers and did little, at least directly, to channel their attention away from a traditional concern for the static location patterns of economic activities and the flows of people, goods, and services in economic settings which were sterile in respect to any acknowledgement, let alone analysis, of the prevailing value systems, be they political, societal, or individual.² To the extent that there was a "revolution" in the sixties it was a revolution in techniques and not one in the main thrusts of intellectual inquiry in economic and urban geography.³ It is perhaps this latter revolution that is underway today; some of the evidence in support of this contention is reviewed in this paper.