With this volume, we push the study of culture into the material realm, not to make cultural sociology materialistic but to make the study of material life more cultural. We introduce the concept of iconicity, and alongside it the idea of iconic power. Objects become icons when they have not only material force but also symbolic power. Actors have iconic consciousness when they experience material objects, not only understanding them cognitively or evaluating them morally but also feeling their sensual, aesthetic force.