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The mass production of the senses
classical cinema as vernacular modernism
pp. 242-258
Abstract
In this chapter, I wish to reassess the juncture of cinema and modernism, and I will do so by moving from the example of early Soviet cinema to a seemingly less likely case, that of the classical Hollywood film. My inquiry is inspired by two complementary sets of questions: one pertaining to what cinema studies can contribute to our understanding of modernism and modernity; the other aimed at whether and how the perspective of modernist aesthetics may help us to elucidate and reframe the history and theory of cinema. The juncture of cinema and modernism has been explored in a number of ways, ranging from research on early cinema's interrelations with the industrial-technological modernity of the late nineteenth century, through an emphasis on the international art cinemas of both interwar and new wave periods, to speculations on the cinema's implication in the distinction between the modern and the postmodern. My focus here is more squarely on mid-twentieth-century modernity, roughly from the 1920s through the 1950s—the modernity of mass production, mass consumption, and mass annihilation—and the contemporaneity of a particular kind of cinema, mainstream Hollywood, with what has variously been labeled "high" or "hegemonic modernism."
Publication details
Published in:
Caughie Pamela L. (2009) Disciplining modernism. Basingstoke, Palgrave Macmillan.
Pages: 242-258
Full citation:
Bratu Hansen Miriam (2009) „The mass production of the senses: classical cinema as vernacular modernism“, In: P. L. Caughie (ed.), Disciplining modernism, Basingstoke, Palgrave Macmillan, 242–258.