In this chapter, Teaching the sensitive stuff: Does industry matter? Issues in Corporate Social Responsibility and Sustainability, Harald Knudsen and Alessandro Frigerio discuss the relation between business behaviour and morality. It is a provocative chapter that makes important links with CSR debates. The message on the core themes of Higher Education and Sustainability lies in making students aware of how misuse of power and influence can develop within businesses. The chapter argues against a theoretical approach that assumes that the market functions equally well in all situations. Rather, experience shows that industry matters.