While the current discussion on embodied cognition provides valuable accounts of an agent's bodily sensitivity to instrumental possibilities ("I can"), in this paper I investigate felt demands as the bodily-affective dimension of the agent's recognition of deontic powers such as obligations ("I ought"). I argue that there is a close kinship between felt demands and affordances in the stricter sense. I will suggest that what is unique about felt demands on an experiential level is that they involve an evaluative perspective arising from acute or anticipated shame-like feelings. The conclusion is that the recognition of deontic power is also a matter of bodily sensitivity.