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Introduction
applied brand semiotics
pp. 263-271
Publication details
Published in:
(2018) Applied brand semiotics. The American Journal of Semiotics 34 (3-4).
Pages: 263-271
Full citation:
Pelkey Jamin, Pereira Michael (2018) „Introduction: applied brand semiotics“. The American Journal of Semiotics 34 (3-4), 263–271.