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132188

Transportation and need for affect in narrative persuasion

A mediated moderation model

Markus AppelTobias RICHTER

pp. 101-135

Publication details

Published in:

(2010) Media Psychology 13.

Pages: 101-135

Full citation:

Appel Markus, Richter Tobias (2010) „Transportation and need for affect in narrative persuasion: A mediated moderation model“. Media Psychology 13, 101–135.