Innovativeness as an organizational cultural phenomena affects innovation and, in turn, performance. Hence, antecedents to innovativeness, namely the value system and leadership style of the entrepreneur, were investigated in this study. Results indicate that innovativeness is significantly related to different leadership dimensions such as demand reconciliation, integration, initiation of structure, production emphasis, role assumption, predictive accuracy, and external stakeholder orientation. Likewise, the intensity of values of power and security of the entrepreneur are significantly related with innovativeness. According to the regression results, innovativeness is a function of demand reconciliation, integration, and power.