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Legendary brands and economic value
a semiotic approach
pp. 273-291
Publication details
Published in:
(2018) Applied brand semiotics. The American Journal of Semiotics 34 (3-4).
Pages: 273-291
DOI: 10.5840/ajs201913142
Full citation:
Bankov Kristian (2018) „Legendary brands and economic value: a semiotic approach“. The American Journal of Semiotics 34 (3-4), 273–291.