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Possibilities of materiality
application of a Peircean model of the sign for building new brands
pp. 293-311
Publication details
Published in:
(2018) Applied brand semiotics. The American Journal of Semiotics 34 (3-4).
Pages: 293-311
DOI: 10.5840/ajs201922245
Full citation:
Biedziński Maciej (2018) „Possibilities of materiality: application of a Peircean model of the sign for building new brands“. The American Journal of Semiotics 34 (3-4), 293–311.