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Packing in meaning
applying Jakobson's model of communication to packaging design
pp. 371-398
Publication details
Published in:
(2018) Applied brand semiotics. The American Journal of Semiotics 34 (3-4).
Pages: 371-398
DOI: 10.5840/ajs201931448
Full citation:
Lemon Mark (2018) „Packing in meaning: applying Jakobson's model of communication to packaging design“. The American Journal of Semiotics 34 (3-4), 371–398.