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249437

Life's a circus

a case study of the branding of camper shoes

Sónia Marques

pp. 353-370

Publication details

Published in:

(2018) Applied brand semiotics. The American Journal of Semiotics 34 (3-4).

Pages: 353-370

DOI: 10.5840/ajs201921344

Full citation:

Marques Sónia (2018) „Life's a circus: a case study of the branding of camper shoes“. The American Journal of Semiotics 34 (3-4), 353–370.